Stretch film suppliers face several challenges in meeting the demands of the modern packaging industry. One major challenge is the need to continuously innovate and improve product performance to meet evolving customer expectations. This requires significant investment in research and development to develop new formulations and technologies. Additionally, suppliers must navigate the complexities of global supply chains, ensuring the timely and efficient delivery of materials despite potential disruptions.

The increasing emphasis on sustainability also presents challenges, as suppliers must develop eco-friendly products that meet performance standards while reducing environmental impact. Competitive pressures require suppliers to balance cost-effectiveness with high-quality production, which can be challenging in a market with fluctuating raw material prices. By addressing these challenges through innovation, efficient supply chain management, and sustainable practices, stretch film suppliers can remain competitive and continue to provide valuable solutions to their customers.